Expert Insights: Business Gurus Share Tips to Accelerate Your Business Growth by Helbig Diane

Author:Helbig, Diane [Helbig, Diane]
Language: eng
Format: epub
Publisher: Helbig Enterprises, Inc.
Published: 2020-06-22T16:00:00+00:00

Write to Influence

SAYING WHAT YOU MEAN AND SELLING TO WHO YOU WANT

With Stephanie Frank, Entrepreneur and Content Writer/Consultant

No matter what type of business we’re invested in, we will always have a need to communicate to our clients what we have, what we do, and what we sell. Truth? There’s no escaping it. So, we must learn how to write effectively, and most importantly, influentially. To help us with this, Stephanie Frank is going to talk to us about initiative-based writing.

Initiative Based Writing

Initiative-based writing is something I’ve created over the years, specifically the last three years I’ve been in business Initiative-based writing is your deeply personal intention to impact the world through your business, and it doesn’t matter how large or small an impact we’re talking about; it depends on the person.

It’s your deeply personal intention to impact the world through your business leveraged into every single word of content that you put out there; it applies to whatever you’re doing in your business right now, whether that’s a free report that you’re working on, writing for your website, a new website you’re creating, social media, audio, or video.

Every form of marketing uses words and has writing as its foundation. So, even if you know that your ideal audience really loves video and you do a lot of video, chances are that you start with a script, and then as you get more adept at it, you probably have an outline. For SEO purposes, you typically would have some writing below the video encapsulating what it’s about.

Initiative-based writing is a process. It’s an inner and outer process ensuring that you go straight to the heart of the difficulty your potential clients are having, and you advocate a fresh approach to resolving or improving that difficulty.

So initiative-based writing takes intelligent, heartfelt ideas, and expands upon them, and it is originality that can only stem from knowing exactly what you’re here to contribute, and an unwillingness to market your business in any other way but as you.

It’s Not About You…It’s About What Your Reader Wants

As you practice this with the intention to influence your readers, as with everything we put out there, whether it’s straight direct-response copywriting or its educational content, you have the intention of influencing your readers to do something. Whether it’s to buy from your sales page or enter their email address to get more awesome information from you, or to call you. It means you’re trying to influence your readers to do something. It really means to write for your business with your reader in mind. I don’t care what you’re writing – anything from an email to a 10,000 word sales page to a free report - you have to have your reader in mind. And, it really helps if you have a specific person in mind, because everything you write for your business is really not about you, it’s about your audience.

What does your audience want? What do they need? As an expert, you sometimes know before they do what they need, and you weave that in.

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